Improve the shopping experience for the efficient purchase of historical data.
Cboe Datashop
UX/IA & Design
UX Design Director
The client needed to improve the way traders purchased historical data and the existing site was not scalable and lacked a clear way to purchase customized data sets.
I partnered with the client to categorize data sets and to identify any use cases in which users would need to customize their data purchases. From there I created an information architecture and user interface that allowed for clear sorting of data sets through a filtration system and designed a purchase module that helped users select key pararmeters to search and configure their data.
Methodologies included:
The new system improved the purchase process and increased sales of their data sets and subscriptions.
