IG Group
UX/IA
UX Director
The existing website lacked clear content hierarchy and cross pollination so users rarely explored more than a couple pages of the DailyFX website. Therefore, the client wanted to increase overall usage and page views as well as improve available ad space.
I lead my team to design a modular system that allowed for scalable information architecture. We evaluated how users were currently using the site and identified opportunities to promote cross pollination as well as exploration of other pages containing information relevant to the content they were engaged in.
Methodologies included:
Through user testing we received positive feedback confirming that our overarching redesign and organization of content resulted in improved user engagement and interaction.
