About Me

Director, Digital User Experience

As the Director of Digital User Experience for Fidelity's institutional business unit, I am focused on modernizing our prospect & client facing websites to meet and exceed business objectives.

• Lead and developed a team of UX designers and researchers while fostering cross-functional collaboration with marketing, technology, creative, analytics, development, and compliance to deliver enterprise-scale digital initiatives.
• Directed the full redesign and phased migration of the Fidelity Institutional website, executed through strategic release cycles aligned to quarterly business goals. This approach ensured measurable progress, de-risked change management, and delivered continuous value to the business.
• Partnered with technology and development teams to modernize the platform architecture, implement structured content models, and integrate personalization and marketing automation tools.
• Collaborated with analytics teams to implement tracking and define KPIs, measure performance (lead generation, conversion, pages per session, in-page interactions), and continuously optimize the user journey.
• Championed design system reuse and modernization, creating efficiencies, scalability, and consistency across institutional products and experiences.

Associate Director, UX

Expanded UX practice by embedding research, prototyping, and testing into the creative process, scaling team capabilities to meet increasing client demand.

• Led UX strategy for large-scale financial services clients, positioning UX as a differentiator in securing new business.
• Directed and mentored a team of designers, instilling best practices and career development frameworks.
• Delivered award-winning UX design for Navistar’s UPNEXT platform, earning multiple W3 awards.
• Partnered with senior leadership to integrate UX into multi-channel strategies, influencing enterprise-level clients to adopt customer-first design approaches.

Associate Creative Director

My first two years at Fusion92 were in the role of Assoc. Creative Director working with multiple disciplines (creative, UX, media and technology) to help deliver award-winning multi-channel product marketing and branding programs for our clients.

• Collaborated across creative, media, and technology functions to deliver omni-channel campaigns with measurable user engagement.
• Led redesigns of financial services websites and mobile apps that drove improved performance, engagement, and conversion.
• Designed high-impact microsites that became central to client acquisition and engagement strategies.

Marketing Director

Collaborated across creative, media, and technology functions to deliver omni-channel campaigns with measurable user engagement.

• Led redesigns of financial services websites and mobile apps that drove improved performance, engagement, and conversion.
• Designed high-impact microsites that became central to client acquisition and engagement strategies.

Creative Director

Built and scaled a UX and design team from the ground up, helping Dean Media grow from startup to a three-time Inc. 500 award-winning firm.

• Led end-to-end UX strategy for financial services clients, designing websites, portals, and campaigns that improved advisor and institutional engagement.
• Played a pivotal role in establishing the firm as a leader in digital financial marketing, contributing directly to rapid company growth.