OANDA
Website Section Redesign
Design Director
The existing section lacked clear information architecture and wasn't up to brand standards. The client wanted to improve the communication of their product benefits and solutions.
I collaborated with the client to create a page that had clearly defined architecture, while introducing new brand elements and navigation components to minimize the user's need to scroll through a lengthy page.
Methodologies included:
The new site section has improved the user's experience and service inquires have increased by 50%.
